What it is? Collage is a contemporary aesthetic, it is a post modern hybrid mixture of mediums. Collage is often seen in cubism, dada, constructivism, pop art and, abstract expressionism. Collage is a fully established technique that we are used to seeing and we are surrounded by it. Kevin Cherry uses collage to create noisy imagery with a content that is shocking rather than the media used.
Collage is the use of pre-existing or previously used material that is reused to create and original visual message through construction. Collage involves reconfiguration, this is to rearrange the elements or context, to change the shape or formation and to remodel or reconstruct the image. Collage is the reconfiguration of disparate individual elements or signs. Signs signify meaning and mixing signs can create a visual dialogue which could be unrelated to the original signs used in the collage. Ester Hemandez create a clever new meaning in his work ‘Sun Mad’ 1981 using the package of Sun Maid to present the deadly production processes and the pesticide ridden, unnaturally grown produce. This work shows how collage can cause the original meanings being subverted.
Cubist Collage was the turning point in cubism in 1911 and therefore in the evolution of modernist art. In cubism however it was considered a playful use that was not art and in fact rubbish. It helped in the development in the illusion of depth and layers in art works. This illusion was known as ‘Trompe l’oieil’ meaning trick of the eye and fool to the eye.
Abstraction is unconcerned with the literal depiction and focuses of color, space, and form. It is looking for an emotional response rather than an understanding.
Newspaper cuttings within a composition can introduce additional external meanings for example a political, social or philosophical approach. Through collage changes in both the visual and meaning of an image open a new opportunity of word play possibilities. This is reconfiguration; it connects art with modern society literally and physically. Cubist collage allows something new to transcend in art, for example using newspaper clippings can portray a potentially political definition, making the words dangerous tools.
Dada is created by real people that don’t conform to the romantic idea of artists (anti-art). They look to break down the barriers, showing mad art for a mad world at war. War achieved nothing but death and technology capable of causing even more death. Some dada work consists of collage using popular culture imagery reconfigured; this technique starts to explore the territory of pop art. Dada also showed non-representational art expressed from within, this abstraction was a rejection of the traditions in the past.
Abstract expressionism is the visual manifestation of human emotion and the inner self. Many pieces or art used collage techniques as it was a fast way to compose and was an accepted visual language.
Pop art is a rejection of elitism of abstract expressionism. It is a celebration of mass or popular culture imagery. However it is still elitist as it is art for the knowing and seen by the few that visit art galleries, therefore it becomes a comitial art itself.
Contemporary collage in illustration is recognizable appropriated imagery combined with the awareness of dada, cubism, abstract impressionism and pop art. Collage is an effective medium to use with the construction of narrative based images.
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